Promote your websites

Web site design and development process

• Information gathering: Research surveys
• Planning: Before you start to build a website, Content development strategy | Register domain name, Choose web hosting | Information architecture | Data model: Data type, Data flow | Documentation: Request For Proposal | Licensing
• Design: CSS tools, Free fonts, Free photos, Emoji & icons
• Testing & delivery: Usability test, check browser compatibility | Web testing | Speed up websites: Web Ping, Software acceptance test plan | Promote your web
• Maintenance: Site backup & restore test, Software update (OS patch or CMS security update)
• Need help? Community, I need inspiration, Web design glossary

how search engine discovers your website

submit the website URL

Submit your URL to the search engines/登錄您的網址

• G! Submit your content to Google(中文Google): Google Information for Webmasters (last visited: February 7, 2006)
• MS: Live Search URL Submission
• Y!
  • Replace with Bing
  • offline! Yahoo! Submit Your Site/Yahoo!奇摩)
• Submitting a Site to The Open Directory Project
• offline! Yam & Hinet: 登錄網站

submit the sitemap

Submit the sitemap file (About Sitemaps)

• G! Google Search Console(Documentations) - Improve the visibility of your URLs on Google ex: Google Sitemap Template for MovableType
• MS: Bing™ webmaster tools - formely Live Search Webmaster Portal(Forum, Blog, FAQ)
• Y!
  • Replace with Bing
  • offline! Yahoo! Site Explorer
• Submit Sitemap to Google, Yahoo, Ask
• 百度站长平台
• 搜狗站长平台

tell the search engine not to index ... Robots.txt

• Creating a robots.txt file or
• Using meta tags to block access to your site

syndications

• Submit the site content to the RSS Server Side Aggregator

check the indexing status

• Using Google Search Console
• the same domain: Google search parameter site:{domain} (ex)
• different domains: Backwards Links

focus on the content

• post/trackback the content on the related forums/blogs

• let other people link to your websites
  • social bookmarking services

expand to other formats

EDM, epaper...

watch the latest trend

following the favorite searching patterns?

EN

• Alexa Top 500 Global Sites / Alexa - Top Sites in Taiwan
• Google Hot Trends / Google Zeitgeist(yearly) / Google Trends(or Google 搜尋趨勢 in Chinese)
• Yahoo! Search Clues
• Hitwise United States » Top 10 Websites

ZH

• ZH-TW: Yahoo!奇摩首頁 - 搜尋引擎熱門關鍵字
• ZH-CN: 百度-中文搜索风云榜 / 百度指数
• HK: YAHOO!搜尋人氣大獎

• blog
  • 部觀門(不關門) - 首頁 - - 關鍵字觀察
  • SiteTag (「近日熱門標籤」判斷依據 = 使用SiteTag服務的blog被搜尋時，使用者使用的搜尋關鍵字)

Cross-National statistics

• Google Insights for Search
• Google AdWords -> Display Planner (formerly Google Ad Planne): "a research and media planning tool that connects advertisers and publishers." quoted from introduction[1]

or base on the web statistics

• Google Analytics(中文)

social signals

• The Open Graph protocol
• Webmasters for facebook  : Debugger tool
• Your Guide to Social Signals for SEO - Moz Impact from:

Number of people that like your brand on Facebook
Number of Facebook shares
Number of Twitter followers
Number of tweets mentioning your brand name or including a link to your website
Number of people that “have you in their circles” (Google+)

related

keyword tools

• Google AdWords: Keyword Tool(Google AdWords：關鍵字工具)
• Google suggest: 自動完成 : Explore Google search - 網頁搜尋說明
• Alexa Internet - Website Information ex: Top Queries from Search Traffic for Ihergo.com Site Info
• 百度站长平台 站长工具及站长交流平台
• Google alerts
• 今日熱門話題 -- 林克傳說 [Last visited: 2015-08-10]

SEO

• Search engine optimization/搜尋引擎最佳化 - Wikipedia
• Tags: SEO

further reading

• google for webmasters
• XDite (2011). Blog.XDite.net » SEO checklist 與原理解釋
• ARO，您的網路測量研究資料中為什麼沒有Inside? - Inside 網路趨勢觀察 (2011)