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== 觀看廣告 / 收聽廣播時,可以抱持的疑問 == === 廣播節目 === # 該節目想要傳達的對象是誰?是哪個族群? #* 如果不清楚,可以透過該節目與聽眾互動的方式 (例如 Call-in),推斷出該節目想要傳達 (篩選出來/刻意突顯) 的族群 # 該節目傳達的方式是有效的嗎? #* 如果你是該節目想要傳達的對象,你對於該節目傳達的方式是否有效與改善之處? === 廣告 === # 該廣告想要強調怎樣的問題?從畫面中呈現的情境? # 該廣告想要傳達的對象是誰?是哪個族群? #* 如果你是該廣告想要傳達的對象,是否引起你的興趣?有無改善之處? # 該廣告販賣的產品或服務,是否有完整地回答(解決)它本身所提出的問題? #* 如果你是該廣告想要傳達的對象,是否會引發你的購買意願與進行購買? Inspired by [http://www.hpx-party.com/hpx-events/hp17 HP17 企劃簡報力與說服力]
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