Customer journey map

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Requirements analysis -> Customer journey map (User journey, [繁體] 顧客體驗旅程地圖, [簡體] 客户旅程地图法)

Input

  • Result of customer interview

Output

  • Important phases
  • Matrix contains touch points, pain points and the goal to archive
  • Sentimental/emotional experience during the entire journey

Resources

Further reading