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== ch11 == * 內容分析法的內容是什麼? (p.329) * 如果內容是別人沒有,但是我有,例如評價、獲獎紀錄要怎麼歸類? * 以訂單為例,繪製內容地圖 (p.334) 除了外部消費者,會經過行銷、商品進出貨物流、會計部門不同單位,會需要接收、呈現與管理怎樣的訂單資訊? * 競業評比分析 (p.335) 除了找同質性競爭對手網站或 app 參考 (當對手網站可以參考地方不多時),會去哪些其他產業或其他網站,參考其互動設計、資訊架構與分類方式? * 受訪者篩選與招募 (p.344) 除了挑選是原本目標用戶或類似用戶,如果不是目前用戶、也不是潛在用的人戶,是否需要採訪? * 如何決定問卷是否無效?如何察覺使用者講的跟他們實際行為的差別? * 怎麼看問卷題目是否中立、不帶假設? * 使用者研究佔專案時間的比例? [[Category:Reading]] [[Category:Design]]
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