Customer journey map

Customer journey map (User journey)

Input

• Result of customer interview

Output

• Important phases
• Matrix contains touch points, pain points and the goal to archive
• Sentimental/emotional experience during the entire journey

Resources

• Free Customer Journey Map Templates (免費的客戶旅程地圖模板)

Further reading

• 快速認識UX設計中的服務流程圖 - 獸群之心 / Soking - Medium