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不同社群網站的互動分數 (Engagement score) 等指標的計算方式 == Social media engagement score == [http://www.fanpagekarma.com Fanpage Karma] # 社群頻道: 臉書粉絲專頁、文件<ref>[https://www.fanpagekarma.com/help Help] on fanpagekarma</ref>提到有 Twitter, Instagram, YouTube API,以下列臉書的互動指標 # 時間範圍: 天 或 指定的時間範圍 # 社群相關指標:<ref>[https://www.socialbakers.com/blog/1427-engagement-rate-a-metric-you-can-count-on Engagement Rate: A Metric You Can Count On | Social Media Statistics & Metrics | Socialbakers]</ref>: #* 粉絲專頁日互動率 = 指定日期的 (按讚數 + 留言數 + 分享數) * 100 / 粉絲專頁粉絲數 #* 平均文章日互動率 = 指定日期的 ( (按讚數 + 留言數 + 分享數) / 文章數 ) * 100 / 粉絲專頁粉絲數 [https://zh-tw.qsearch.cc/ QSearch],Engagement score 翻成「內容影響力值」 # 社群頻道: 臉書粉絲專頁 # 時間範圍: # 社群相關指標:<ref>[https://blog.qsearch.cc/2016/05/134/ 解析東森:衝社群曝光的作法成功了嗎? - QSearch Blog]</ref>: #* 互動分數 = (按讚數 + 留言數) * 0.1 + 分享數 #* 平均傳播力 = 分享數 / 文章數 #* 平均互動力 = (按讚數 + 留言數) / 文章數 [https://www.socialbakers.com/ Socialbakers] # 社群頻道: 臉書粉絲專頁 # 時間範圍: 天 或 指定的天數 # 社群相關指標: #* 互動分數 = (按讚數 + 留言數 + 分享數) / 粉絲專頁粉絲數 [https://grytics.com/ Grytics.com - Facebook Group Analytics] # 社群頻道: 臉書社團 (group) # 時間範圍: 天 或 上個月跟這個月相比 # 社群相關指標:<ref>[https://grytics.com/blog/improve-your-facebook-groups-engagement-with-key-metrics/ Improve Your Facebook Groups Engagement with Key Metrics - Grytics.com]</ref>: reactions 指按讚數 + 表情符號數 #* 文章互動分數: 留言數 * 2 + reactions #* 會員互動分數: 文章數 * 2 + 留言數 + reactions [https://www.cloudbreakr.com/ Cloudbreakr] # 社群頻道: Instagram # 時間範圍: # 社群相關指標:<ref>[http://community.cloudbreakr.com/knowledgebase/what-is-influence-power-ranking-ip-rank/ What is Influence Power Ranking (IP-Rank)™? – Cloudbreakr Community]</ref> #* Influence Power Ranking: 文件只說跟該使用者 social interaction, performance, and growth 有關 [https://socialblade.com/ SocialBlade] # 社群頻道: YouTube (e.g. [https://socialblade.com/youtube/top/country/tw/mostsubscribed Top 250 YouTubers Channels in Taiwan - Socialblade YouTube Stats | YouTube Statistics]), Twitch, Twitter, & Instagram # 時間範圍: # 社群相關指標: SB RANK: "... measure a channel's influence based on a variety of metrics including average view counts and amount of "other channel" widgets listed in." cited from [https://socialblade.com/youtube/help/what-is-sbrank-all-about WHAT IS THE SB RANK ALL ABOUT?] SEO 社群訊號 # 社群頻道: Facebook, Twitter, Google+ # 時間範圍: # 社群相關指標:<ref>[https://moz.com/blog/your-guide-to-social-signals-for-seo Your Guide to Social Signals for SEO - Moz]</ref> [https://www.digimind.com/ Digimind: The #1 Social Media Analytics Platform] {{access | date=2018-03-07}} 可免費試用 7 天 # 社群頻道: Facebook, Twitter, YouTube, Linkedin, Instagram, Pinterest, Blogs<ref>[https://digimindsocial.zendesk.com/hc/en-us/articles/206907347-Which-types-of-media-can-be-tracked-with-Digimind-Social-Analytics- Which types of media can be tracked with Digimind Social Analytics? – Digimind Social]</ref> # 時間範圍: 試用帳號可用時間範圍 lst 7 days # 社群相關指標: "Interactions: By aggregating the sum of likes, shares, and retweets on Twitter"<ref>[https://digimindsocial.zendesk.com/hc/en-us/articles/115001845631-New-Metric-Interactions New Metric: Interactions – Digimind Social]</ref> [https://infominer.io/ Infominer即時輿情分析平台] ({{FB}} [https://www.facebook.com/largitdata/ LargitData - 大數軟體], [https://www.facebook.com/largitdatanews/ 大數據看時事) {{access | date=2018-03-26}} # 社群頻道: Facebook、PTT、News、Forum<ref>[https://largitdata.gitbooks.io/infominer/content/quan-pin-dao-bao-biao/lai-yuan-fen-xi.html 來源分析 · InfoMiner操作說明]</ref> # 時間範圍: # 社群相關指標: 「關鍵字聲量以發文數為單位」<ref>[https://largitdata.gitbooks.io/infominer/content/quan-pin-dao-bao-biao/sheng-liang-fen-xi.html 聲量分析 · InfoMiner操作說明]</ref> [https://www.kolradar.com/ KOL Radar ─ 網紅輕鬆找,媒合最速配] by [https://ikala.tv/zh-tw/index.html iKala 愛卡拉] {{access | date=2019-06-16}} # 社群頻道: Facebook, YouTube, Instagram, Twitch, 部落格 # 時間範圍: 搜尋時不能指定時間範圍,網頁說明是近六個月內的社群數據<ref>取自網紅詳情頁內社群數據的說明 e.g. [https://www.kolradar.com/kol/5bb22900d6a040001e1b325c KOL Radar ─ 網紅輕鬆找,媒合最速配] 指標「影片平均觀看人次」旁邊的問號圖示的說明</ref> # 社群相關指標: #* (1) Facebook: 追蹤者人數, 影片平均觀看人次, 影片平均觀看率, 貼文平均互動數, 貼文平均按讚數, 貼文平均留言數, 貼文平均互動數, 平台平均互動率 #* (2) YouTube: 追蹤者人數, 影片平均觀看人次, 影片平均觀看率, 貼文平均互動數, 貼文平均按讚數, 貼文平均留言數, 貼文平均互動數, 平台平均互動率 #* (3) Instagram: 追蹤者人數, 影片平均觀看人次, 影片平均觀看率, 貼文平均互動數, 貼文平均按讚數, 貼文平均留言數, 貼文平均互動數, 平台平均互動率 [https://app.buzzsumo.com/discover/trending BuzzSumo] # 社群頻道: Facebook, Twitter, Pinterest & Reddit # 時間範圍: (1) free account: 24 hours ~ past year (2) paid account: past 5 years # 社群相關指標: (1) Trending Score: "measures the speed of social shares within a 24 hour period<ref>[https://help.buzzsumo.com/en/articles/1633271-buzzsumo-glossary-of-terms BuzzSumo Glossary of Terms | BuzzSumo Knowledge Base]</ref><ref>[https://help.buzzsumo.com/en/articles/1633344-trending-now-what-is-the-trending-score Trending Now: What is the Trending Score? | BuzzSumo Knowledge Base]</ref>" (2) Engagement: Facebook Engagement, Twitter Shares, Pinterest Shares, Reddit Engagement, Number of Links, Evergreen Score ("measures the number of social engagements and backlinks an article receives 30 days after the article is published<ref>[https://help.buzzsumo.com/en/articles/1633304-what-is-an-evergreen-score What is an "Evergreen Score"? | BuzzSumo Knowledge Base]</ref>"), Total engagement [https://www.intered.co/ InteRed.co - YouTube Influencer Analysis Expert 排名與分析專家] ''out of service'' # 社群頻道: YouTube # 時間範圍: # 社群相關指標: #* 訂閱數 = 頻道累積的訂閱人數 #* 近20支平均觀看數 = 近20支影片觀看數總和/20,您能以此預估頻道的影片曝光 #* 近20支平均互動率 = 近20支影片互動數總和/近20支影片觀看數總和,您能以此預估頻道影片與觀眾的互動 #* 月訂閱數 = 今日頻道訂閱總數 - 30日前頻道訂閱總數,您能以此評估頻道的當月活躍度 #* 月訂閱成長率 = 月訂閱數/頻道訂閱總數,您能以此評估頻道的當月活躍度或爆紅程度 #* 月觀看數 = 今日頻道觀看總數 - 30日前頻道觀看總數,您能以此評估頻道的當月活躍度 #* 月觀看成長率 = 月觀看數/頻道觀看總數,您能以此評估頻道的當月活躍度或爆紅程度 [https://playboard.co/en/youtube-ranking/most-superchated-all-channels-in-taiwan-total Most Super Chatted Channels in Taiwan - Total] # 社群頻道: YouTube # 時間範圍: # 社群相關指標: {{Tips}} KOL (Key opinion leader) 關鍵意見領袖、網紅。網紅同義字: [https://www.pixlee.com/definitions/definition-social-media-influencer social media influencer], internet celebrity <pre> (left blank intentionally) 服務名稱 # 社群頻道: # 時間範圍: # 社群相關指標: </pre> == 相關概念 == * 顧客黏著度、品牌黏著度 == 相關文章 == * [https://medium.com/th-schee/%E9%97%9C%E6%96%BC-%E7%B6%B2%E8%B7%AF%E8%81%B2%E9%87%8F-%E9%80%99%E5%9B%9E%E4%BA%8B-79ba0aaa6f9d 關於「網路聲量」這回事 – TH Schee – Medium] ([https://web.archive.org/web/20190706032253/https://medium.com/th-schee/%E9%97%9C%E6%96%BC-%E7%B6%B2%E8%B7%AF%E8%81%B2%E9%87%8F-%E9%80%99%E5%9B%9E%E4%BA%8B-79ba0aaa6f9d 網頁庫存]) == References == <references /> [[Category:SEO]] [[Category:Social]] [[Category:Marketing]]
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