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Quantitative research and qualitative research integration
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== 不同研究方法的比較與整合 == * 量化數據可以了解使用行為量化指標的變化、不同資料的關聯性,但是無法知道為什麼。而質化研究可以了解使用者'''為什麼'''要這麼做。 * 量化先做、還是質化先做?如果不確定使用者,可以先做量化問卷,再作篩選。 * 「社群聆聽」 (social listening) 提供的是消費者根據自身經驗給予產品或品牌的回饋和評論,但是對於新產品開發則無法提供我是否需要這個新產品。 資料來源: 楊少夫 (2017). [http://www.accupass.com/go/201703ux 鐵粉行銷|社群監測與消費者訪談]
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